3.4 billion
People play games worldwide. Your audience isn't being convinced to game, they already are. The question is whose brand they're playing.
14 Years of award-winning engagement
Studio-grade branded games. Pick a format or create one. We'll make it unmistakably yours.
We’re a gaming studio that builds for marketers and people teams. Not a template tool. Not an ad network. 200+ games shipped for the biggest brands in the world, from product launches to employee training programs.
Stand out where it matters. Activations built to the standard of gaming studios. AI accelerates the build; our designers, developers, and strategists make every game unmistakably yours.
You're not buying a game. You're buying an outcome. We design every activation around your goals and data. Strategy built in, not bolted on.
Games that feed your stack, not fight it. Every activation integrates with your CRM, CDP, LMS, or loyalty platform, so every data point lands exactly where it should.
Your involvement: a brief and a thumbs up. Ours: design, development, QA, hosting, and analytics. What takes your team months is done in weeks.
Games Created for Brands Like






Turn passive audiences into active participants: customers, employees, and learners alike.
3.4 billion
People play games worldwide. Your audience isn't being convinced to game, they already are. The question is whose brand they're playing.
Interaction = Data
Every swipe, answer and score is a declared signal. Plugs straight into your CRM, CDP or loyalty platform. Zero-party data your stack can actually use.
3–5×
Higher engagement than traditional campaigns and internal comms. A game holds attention long enough for the brand to register, the message to land, and the data to capture itself.
85%
Of players finish a game once they start. That's completion you don't get from a campaign email, a training module, or a paid ad. Same audience, same channels, dramatically more attention.
add-ons
Mix and match to create the perfect experience.
Real-time rankings to fuel competitive play and keep players coming back.
Reward milestones and behaviours with digital badges players are proud to collect.
Keep users returning daily with streak mechanics that build powerful habits.
Drive loyalty with a points engine that connects gameplay to real-world rewards.
Turn every result into shareable content that spreads your brand organically.
Track engagement, performance and player behaviour with a real-time analytics dashboard.
Add-ons are priced separately and tailored to your goals during your consultation.
Our work
Custom-built interactive experiences, tailored to your brand and goals.

McDonalds Employee Training
FoodThis activation transformed a routine task into a repeatable training moment, and made operations training for McDonald's more practical, engaging, and directly applicable to the restaurant floor.

Heineken 0% Racing
BeverageThis engagement activation turns the “When You Drive, Never Drink” campaign into a playable racing game where players test their reaction time and concentration behind the wheel.
Heineken
Rituals Advent
retail & lifestyleCreated as a loyalty campaign, this interactive advent experience encouraged visitors to return throughout the holiday season to explore the Advent Diorama and discover new gifts.
Rituals 
No Lay’s, No Game
FMCGInspired by the global No Lay’s, No Game campaign, this engagement activation turns football fans into players through a fast-paced 3D runner game featuring legendary football icons.
Layslet's build something great
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Tier
Showing 24 of 24 Activations
Premium · knowledge
From €20k
+ monthly hosting, support, & extra customisations
Rare · skill
From €30k
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Premium · skill
From €7.5k
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Premium · skill
From €35k
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Premium · skill
From €25k
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Premium · skill, knowledge
From €25k
+ monthly hosting, support, & extra customisations

Premium · chance
From €7.5k
+ monthly hosting, support, & extra customisations
Premium · skill
From €25k
+ monthly hosting, support, & extra customisations

Premium · chance
From €15k
+ monthly hosting, support, & extra customisations